Chapter 147: To Explain Is to Cover Up

"Ready to pull off something big?"

Qin Haiyu asked curiously, "What kind of big thing? And how?"

Yu Zhile winked, "Obviously, it's you, my wife!"

Qin Haiyu gave her husband’s thigh a playful slap, too lazy to even retort.

...

Half an hour later.

Xu Ling rushed over. After learning the ins and outs of the situation, she looked at Yu Zhile in astonishment, "You actually know how to plan variety shows?"

Yu Zhile found this strange, "Is that so surprising? I'm afraid you won't believe it, but my contributions were essential to the planning of both 'I Am a Singer' and 'King of Masked Singers'!"

"Heh, sure, I believe you!"

Xu Ling was clearly being sarcastic.

Yu Zhile then added, "If you don't believe me, you can ask Yang Bing next time you get the chance! He's the classmate I invited over for the baby's birthday last time. He planned those two shows, but when he was working on them, I gave him plenty of advice!"

Qin Haiyu suddenly realized something and huffed, "Oh, really! You didn't even tell me about such an important thing! So you've been keeping little secrets from me since back then!"

Yu Zhile hurriedly explained, "Wife, how is that a secret? I just thought it was such a trivial matter that it wasn't worth mentioning to you, so I didn't!"

"Excuses are just cover-ups!"

Qin Haiyu pressed her advantage, "Confess honestly, what other secrets have you been hiding from me?"

"I've been wronged, my dear wife!" Yu Zhile pleaded. "My love for you is witnessed by heaven and earth, by the sun and the moon! I absolutely have no secrets that I can't tell you!"

Xu Ling couldn't watch this anymore.

Disgusted, she said, "I didn't come here to be fed your lovey-dovey drama! If there’s something you need me to arrange, just spit it out!"

Qin Haiyu instructed, "Hubby, you go first! I'll settle this score with you tonight!"

"..."

It looked like he would have to "wrestle" with his wife tonight to put this issue behind him.

However, since his wife was pregnant with their second child, "wrestling" was off the table for a while, so he’d just have to suffer through the night.

Yu Zhile said formally, "The show needs advertising sponsors right now. In a while, put out the word that I’ve planned a parent-child variety show and am now accepting advertising partners. There are only three spots: one exclusive title sponsorship and two special sponsorships. For these three advertisers, we will adopt the 'Mengniu Acid Yogurt' model for endorsements. In other words, there will be unexpected advertising strategies waiting for them!"

Xu Ling was stunned, "You’re serious? You’re not just planning the show, but the ads too?"

Yu Zhile replied, "Don't worry about that. Just do as I say!"

"You're amazing!" Xu Ling gave him a thumbs up, then proceeded to release the news as instructed. If what Yu Zhile said was true and he could pull it off, she could already imagine her phone being blown up.

After all, Mengniu Acid Yogurt was the most successful and brilliant example of Yu Zhile’s advertising and marketing genius.

Because of his ad campaign and the song "Sour and Sweet Is Me," Mengniu Acid Yogurt had swept the market with unstoppable force, quickly dominating the yogurt sector. Moreover, due to the brand effect, the hot sales of the yogurt had boosted the sales of all other dairy products under the same brand.

Consequently, that advertisement had become a textbook example of musical marketing.

Therefore, now that the news was out, any brand manager familiar with the Mengniu success story wouldn't pass up this opportunity.

It would all come down to who was willing to spend more.

Two hours later.

To Yu Zhile’s surprise, Manager Chen from the Mengniu Group actually called him personally.

"I heard you’ve planned a parent-child variety show? And you’re currently looking for a title sponsor?"

Yu Zhile laughed, "Manager Chen, you’re very well-informed! Don't tell me you’re interested in my show?"

"Yes," Manager Chen said bluntly. "President Yang has given the order to secure the title sponsorship for your show."

Yu Zhile asked curiously, "This is a parent-child show. Are you sure you want to sponsor it?"

Manager Chen was concise, "Give us a quote!"

Yu Zhile was puzzled, "Wait, why would President Yang decide to sponsor my show before even knowing what it’s about?"

Manager Chen replied, "He said that a show planned by someone like you certainly won't be bad!"

"Uh, that’s giving me a bit too much credit!"

Yu Zhile was so flattered he felt embarrassed. If the Mengniu Group really intended to sponsor it, it would save a lot of trouble, given their past collaboration.

Manager Chen spoke truthfully, "It’s because of your Acid Yogurt ad campaign and the theme song that we were able to seize the market so quickly. And the charity chess tournament you suggested we sponsor has now become part of our corporate culture, causing our market value and product sales to be much higher than in previous years. That is why President Yang wants to sponsor your show!"

Yu Zhile said, "Alright, but if you really want to sponsor this show, you’ll have to bid against other brands."

Manager Chen said directly, "President Yang said that for a one-season show, he’s willing to offer 100 million in sponsorship fees for an average rating of 1%, 200 million for an average of 2%, and so on. If you’re capable, he looks forward to your show’s average ratings exceeding those of 'King of Masked Singers'."

Yu Zhile pretended to be troubled, "Since President Yang thinks so highly of me, then you’ve got the title sponsorship! Come over tomorrow to sign the contract!"

"Very well, I won’t take up any more of your time."

Manager Chen hung up.

Yu Zhile exclaimed excitedly, "Fatty Ling! The title sponsor is settled. No need to waste breath on other brands. Keep negotiating for the two special sponsorships, and if the price isn't ideal, ignore them for now!"

Qin Haiyu asked curiously, "Hubby, was that someone from Mengniu Group? Are they really going to sponsor your show?"

"Yes!" Yu Zhile said. "They’re offering 100 million for a 1% average rating, so the show isn't short on money for now! If the average rating reaches 3%, heh, the sponsorship fee will hit 300 million!"

Xu Ling gave a dry laugh, "You’re dreaming! 'King of Masked Singers' has such high ratings and it doesn't average 3%. For a show like yours, you should be thankful if you get 1%. You think you can exceed 'King of Masked Singers'?"

Yu Zhile said confidently, "Just you wait and see! By then, your face—which you’ve finally slimmed down a bit—will definitely be swollen from the slap of my show’s ratings!"

Xu Ling scoffed, clearly not taking Yu Zhile’s words to heart.

Afterward, Yu Zhile sent a message to Old Yang, telling them to prepare and finalize the celebrity parents and children as soon as possible!